Key Takeaways

Rent prices have surged over 50% in the past decade, outpacing inflation and fueling strong top-line growth for landlords.

But rising operating costs, tenant turnover, and affordability pressures mean profits aren’t as straightforward as they seem.

The key to sustained profitability right now is to focus on tenant retention, add value through upgrades, control expenses and monitor local affordability.

Over the past decade, rent prices have skyrocketed — jumping more than 50% between 2015 and 2025. At first glance, this looks great for landlords: higher rent checks, a strong cash flow and steady demand keeping units desirable.

However, when you factor in inflation, rising operating costs and shifts in tenant affordability, the question becomes more complex: Are landlord

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