Key Takeaways

A disciplined, weekly-reviewed pipeline report gives business owners a clear, data-driven view of future revenue and potential shortfalls.

By tracking, weighting and analyzing every sales opportunity, companies can focus efforts, improve performance, and consistently drive higher sales.

Rarely do I meet a business owner who isn’t looking to increase sales. There’s never quite enough work, right? The backlog only stretches so far — and beyond that lies the abyss.

The truth is, there’s no magic bullet for growing revenue. But there is one report you should be reviewing every single week that will dramatically help: the pipeline report. Do you have one? You should.

Why the pipeline report matters

Some of my clients track their pipeline in a simple spreadsheet, and that’s

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