In this episode of Brave Commerce, recorded live at Groceryshop 2025, Sarah Hofstetter and guest co-host Andrea Steele sit down with Benoit Vatere, chief media officer at Liquid Death, for a candid and energizing conversation about what it really takes to build modern commerce partnerships that move the needle.

From launching a viral college-themed campaign with Amazon to pushing the boundaries of brand collaboration, Benoit shares how Liquid Death ties breakthrough creativity directly to retail outcomes.

He discusses the importance of treating retailers as strategic partners, why the media industry needs to stop overcomplicating retail media, and how to stay focused on what truly drives awareness and conversion.

As a first-time CPG executive with an entrepreneurial background, Benoit

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