PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi .

This startling fact is among the reasons why the food and beverage behemoth has been toiling away at a new logo, unveiled earlier today.

The new badge dispenses with the multicolored globe floating to the left of the PepsiCo name, which had served the company from 2001 to 2025.

In its place is a varicolored and thematically elaborate escutcheon that’s essentially the letter “P” emerging from a smile, framed by a leaf and a water droplet. The latter two symbols are readily decipherable: grains for the snacks and liquid for the beverages. The smile, meanwhile, stands for “customer-centricity,” according to the company.

The new logo will begin appearing on product pa

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