It's a Californian success story. Founded in 2020 by Lisa Hickey and Jean Menchaca, two friends with decades of fashion experience, the Perfectwhitetee brand has enjoyed an astonishing rise.

In five years, the duo has sold more than 1.3 million pieces, including nearly 200,000 white tees, releasing more than 130 custom colors and creating cult-favorite styles such as the Ziggy, Hendrix, and Harley, each with more than 50,000 units sold.

While the brand opened its first store in New York in 2023, which is now closed, and a pop-up store in Beverly Hills last September, the focus is now on developing its e-commerce business. After the United Stated, Perfectwhitetee is now present in Australia, Canada, New Zealand, Israel, and Japan.

FashionNetwork : How did you meet?

Jen Menchaca: We actu

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