Breaking B2B news this week: the team behind Modefabriek is bringing its order platform 'Shift' to Germany. Launched in Amsterdam at the start of 2025, the menswear platform is also set to expand into womenswear. The organisers have selected Fredenhagen Offenbach, a former industrial site converted into an events venue, as the host location. This will put the Rhine-Main region back in the industry headlines for the first time since the end of Frankfurt Fashion Week in 2022 .

However, the organisers led by trade fair director Rick van Rijthoven harbour no illusions. In the accompanying statement, the tone still suggests the event is in a test phase: "We are realistic: Shift will only take place in Germany if there is sufficient enthusiasm and support from the brands themselves. We don'

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