I n a crowded and competitive snack aisle where most brands try to show themselves as the ‘best thing’, Bingo! has chosen a different path. It’s embracing its missteps.

For its new campaign, which also marks the products’ re-launch in the North Indian market, Bingo! Potato Chips took the self-roast route. The goal wasn’t to come across cool but hint that Bingo! is no longer hiding behind legacy. It’s actively rewriting its story.

The ad video , titled, “Best Self Roast Ever”, starts with a scene in a supermarket and transitions into a voiceover above an animation of the chips packet. “People have a mid-life crisis, Bingo! Chips have been going through an existential crisis our entire life,” it begins, in Hindi. Show Full Article

While sub-brands like Bingo! Tedhe Medhe and Bingo! Mad

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