The current king of social media is the short-form video platform TikTok. It’s where trends are forged, news is broken, and opinions spread. Owned by China’s ByteDance, the app has an estimated 1.99 billion users—33% fewer than Facebook’s three billion—and yet Meta is desperately trying to mimic TikTok’s features in its apps (particularly Instagram).

But despite its popularity, TikTok has been under siege in 2025. It is facing the threat of a U.S. ban, which would jeopardize the livelihoods of millions of Americans who rely on the app to earn a living. And even if it survives, by transferring its assets to U.S.-owned interests, TikTok’s U.S. algorithm could change under new owners, which could make their content less discoverable.

A growing number of concerned TikTok users are starting t

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