(NEXSTAR) – While it may feel relaxing to put one's mind on pause and endlessly scroll the feed of a favorite app, experts are urging people to beware of certain warning signs.

Left unchecked, the habit could slide into what some call "doomscrolling."

“Doomscrolling is when you’re so intensely focused on social media that it becomes problematic. You lose time, and you lose a sense of clarity in terms of what you’re actually reading and how it’s affecting you,” explained Adam Borland, PsyD, a psychologist with Cleveland Clinic, in a news release.

Sinking into the endless scroll can cause real harm, Borland warns, as doomscrolling can increase stress, anxiety and difficulty sleeping.

"Watching upsetting news footage starts the body's 'fight or flight' response," a Johns Hopkins Universit

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