+ Follow us On Google

India’s snacking habits are witnessing a quiet but significant revolution. Once synonymous with indulgent munchies and fried bites, the modern snack is now being reimagined as fuel for the mind and body. As consumers become more informed, they’re looking beyond taste towards transparency, nutrition, and sustainability. This growing preference for ‘better-for-you’ options is not just a passing health trend but a deep cultural reset in how India eats between meals.

The Rise Of The Conscious Snacker

“The Indian healthy snacking landscape is moving from impulsive indulgence to conscious eating . We call it the ‘3Cs’—Clean, Convenient, and Conscious," says DP Jhawar, Co-founder and CEO, Proventus Agrocom Ltd.

For Jhawar, “Clean" represents the foundation of trust –

See Full Page