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It would surprise exactly no one in my life to know that I start my holiday gifting spreadsheet in August. As an e-commerce editor, it's my job to stay on top of product trends, and as a chronically organized human, it's in my nature to prepare early and efficiently.

As I sit here, days before Halloween, the shelves of my garage are lined with discreet cardboard boxes, filled with monster trucks for my nephews–holdovers from my best new toys of 2025 research. Neatly tucked into the drawers in our den lie dozens of skincare samples, scoured from the year's most impressive beauty advent calendars and destined for my various stockings.

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