FTA Global , the new-age marketing company, announced the release of its comprehensive report, BFSI Industry Insights: Key Findings and Trends . The report provides a detailed overview of the latest developments and trends fundamentally reshaping the Banking, Financial Services, and Insurance (BFSI) landscape in India.

The study highlights a pivotal shift in consumer behavior, where digital discovery is now the primary driver of financial decisions. The findings are based on an analysis of search and visibility trends from July 2024 to June 2025.

Google-First Discovery : Most BFSI journeys for products like loans, credit cards, insurance, and SIPs now begin on Google.

Changing Search Patterns : The traditional marketing funnel is being reshaped by the rise of AI Overviews, vernacul

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