As a self-proclaimed professional gift-giver, I pride myself on being in the loop on all the best gifts of the season — from hot-ticket items to under-the-radar finds. One of my secret weapons for staying on top of it all? Google’s Holiday 100 list , which is already making my holiday shopping plan so much easier.

Each year, Google crunches the numbers to identify the items that were highly searched, newly searched, or trending for a period of time from May to September. The results? A data-driven gift guide packed with the most sought-after picks of the year across every category, including fashion, home, beauty, and health and wellness.

This year’s list is brimming with items I’ve already been eyeing — both for myself and others. Think: versatile Kate Spade purses , springy Ad

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