In collaboration news that nobody saw coming: Herschel Supply has teamed up with Heinz Canada.

Yes, the ketchup company.

The Vancouver-based lifestyle brand has released a limited-edition luggage collection inspired by the “vibrant” shade of ketchup shade.

Herschel co-founder Jamie Cormack says the partnership came about through both an eagerness to find a “fresh” product partner and an appreciation for, well, quality condiments.

“Partnering with Heinz felt like a natural extension,” Cormack says. “It was a chance to infuse Herschel’s design DNA with their signature ketchup red, and an exciting project for our team.

“We feel the collection captures what Herschel stands for: Functional, timeless design with a playful, iconic twist that respects both brands.”

The collaboration plays

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