This holiday season, a new obsession is sweeping through American homes: the “Ralph Lauren Christmas.” But it’s not just luxury shoppers and Manhattan brownstones getting swept up in visions of tartan, velvet, and brass candlesticks. Instead, millions of budget-minded Americans are piecing together their own versions of ‘90s holiday opulence, raiding their local dollar stores and thrift shops to capture just a hint of Ralph Lauren’s famed festive glamour.

On TikTok and Instagram, the phrase “Ralph Lauren Christmas” has surged by over 600% compared to last year, while Etsy searches for related decor are up more than 180%, and Google Trends showing the phrase going to unprecedented heights. “This search trajectory suggests the trend has moved beyond niche interest into mainstream holiday pl

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