Honda Australia's new CEO says the Japanese brand is going to have to make "hard decisions" about its lineup moving forward, with slower-selling nameplates like the Accord and Civic not guaranteed a future on legacy alone.

Speaking with CarExpert in Tokyo, Jay Joseph – chief executive officer for Honda's local division – said "we're not committing to any nameplate over the long term".

"Customers decide what we get right and what we get wrong, and if the sales volume doesn't justify a model staying in our lineup, then we have to make those hard decisions," Mr Joseph said.

"I won't tell you we're committed to Civic [for example] in perpetuity, because if that's not what customers want to buy for their reasons, if we're not offering the best value proposition, then we won't cont

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