Word of mouth drives Jewish day school enrollment

When it comes to attracting new families, Jewish day schools are finding the most persuasive marketing tool isn’t digital – it’s deeply personal. Parents who share their own experiences are helping schools grow in ways no advertising campaign could. At first glance, it might seem that Jewish day schools would rely on brochures, websites and targeted social media ads to attract new families. But something far more personal is driving enrollment – and it can’t be bought.

For many schools, the most effective marketing tool is good, old-fashioned word of mouth. When a parent speaks enthusiastically about their child’s teachers or the way Jewish values come alive in the classroom, it resonates more deeply than any marketing campaign ever could.

“Most of our recruitment is via word of mouth,”