Bostonians are toting around bags of Swedish candy from pick-and-mix stores across the city.

Either from Madeleine’s Candy Shop, The Sweetish Fish, or lil sweet treat, the bags are full of the sugar-coated gummy treats that have flooded social media feeds and the American candy market in the last two years.

Americans of all generations turned to Swedish candy for their sugar fix after a New Yorker’s TikTok of her nightly outing for Swedish candy went viral in January 2024.

@marygracegraves This took a turn…. #bonbon #sweedishcandy #candyreview #uppereastside #dayinmylifenyc #bonbonnyc #fridaynightroutine ♬ Carmen Habanera, classical opera(1283412) – perfectpanda

Since then, Americans have been eager to get their hands on the flavors and textures unique to this candy.

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