Google's Pixel is far from the best-selling smartphone. It will never be the best-selling smartphone unless Google builds a model under $300. But its sales have spiked since 2022 in ways that any company making consumer devices would love to see.

I'm not going to go over all the numbers; you can read those here. I want to point out that a brand that sold less than 1% of "premium" devices in the U.S. is now selling about 7% of those same phones. That's a 13,900% increase (% change = today-2022/change if you want to do the math yourself), and it's astounding even though the number started so low to begin with. Statistics are fun. (Editor's note: No, they're not.)

So how did Google do it? What about a Pixel makes 7% of phone shoppers want one?

Because it's not the iPhone

Of course, I can'

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