Snap, the parent company of Snapchat, has announced a major partnership with Perplexity. Starting in early 2026, Snapchat users will be able to ask questions and get instant, reliable answers directly within the chat interface with the integrated Perplexity’s AI-powered answer engine. The answers will come from verified sources and be presented in a clear, conversational way.

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As part of the agreement, Perplexity will pay Snap $400 million over the course of one year, using a mix of cash and equity, as the integration rolls out globally. Snap expects revenue from this partnership to start contributing in 2026. Add As A Trusted Source For Google. Add as a preferred source on Google

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