The cable company Altice, which services parts of New York City and many of its immediate suburbs, says that it will undergo a corporate rebranding.

The company says that beginning tomorrow, it will change its name to Optimum Communications, taking the trade name of its consumer-facing internet connectivity and pay-TV brand.

“This is more than a name change – it’s a reflection of who we are and where we are going,” said Dennis Mathew, chairman and CEO at Optimum. “As we accelerate our transformation and deepen our commitment to our customers, employees, and communities, aligning our corporate identity with the strong Optimum brand underscores our focus on simplicity, performance, and purpose. It’s an incredibly exciting time for the organization as it enters its next chapter as one uni

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