Closing out a year of international expansions, Bella Hadid’s next move for ‘Ôrebella is something of a homecoming.
The 29-year-old model and entrepreneur, who is of Dutch and Palestinian descent, is bringing her clean fragrance brand to the Middle East with Ulta Beauty, starting with the retailer’s just-opened store in Kuwait. The move follows ‘Ôrebella’s U.K. expansion this spring via Selfridges — the British retailer’s biggest beauty launch of the year — and more recently, ‘Ôrebella’s August foray into Mexico with Ulta.
“The Middle East is my home, even if not necessarily geographically, but spiritually,” said Hadid, who attended the ribbon-cutting ceremony Friday for Ulta’s Kuwait store at The Avenues mall. “It’s always been the dream to sell to the people that are family to me,

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