Ralph Lauren Corp. is riding the momentum it’s built in years of working to elevate its brand position.

Revenues jumped 17 percent to $2 billion in the fiscal second quarter, an increase of 14 percent in constant currencies. North American net revenues increased 13 percent while Europe was up 22 percent and Asia moved ahead by 17 percent.

That was driven, in part, by a 12 percent increase in average unit retail prices in the company’s direct to consumer network, where the company has steadily been adjusting exactly where it sells what and for how much to get the most out of the market.

Net profits increased almost 40 percent to $207.5 million in the quarter. Adjusted earnings per share tallied $3.79 — well ahead of the $3.45 analysts had penciled in, according to Yahoo Finance. Adjus

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