Philadelphia Art Museum, formely the Philadelphia Museum of Art, cited a "lack of transparency around the institution's recent rebrand" in ousting its director, Sasha Suda, this week. But it was the rebrand itself that surely motivated them to seek new leadership: locals hated it. They fired her by email, reports City Life.

At 9:03 this morning, the CEO of the newly rebranded Philadelphia Art Museum, Sasha Suda, got word via email that she was being terminated for "cause" — and that the board wished her "every success" in her future endeavors. At 10:30 a.m., the board met, seemingly to be advised on what, exactly, the cause is.

Hyperallergic covered the fallout. 10

For the brand redesign, the museum worked with Brooklyn-based design studio Gretel, whose clients haveincluded the Museum

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