Kering has launched Kering Craft in China, an innovative program to support fledgling local talent, developed in tandem with Shanghai’s key designer council.

The Kering CRAFT program’s goal is to identify promising Chinese designers hand-picked by an international jury of industry leaders and experts, in collaboration with the Shanghai Fashion Designers Association. CRAFT stands for Creative Residency for Artisanship, Fashion and Technology.

Selected talents will be chosen to participate in a cross-continental residency program spanning Milan, Paris, and Shanghai, curated by Kering. An immersive experience combining artisanship, design, and business insights, encouraging dialogue around creativity, craftsmanship, and the future of luxury, the Paris-based luxury conglomerate announced in

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