ICICI Prudential Life Insurance has introduced the ICICI Prudential Life BSE 500 Enhanced Value 50 Index Fund, a new investment option under its Unit Linked Insurance Plans (ULIPs).

The fund aims to provide investors with exposure to India’s equity markets through a value-based, rule-driven strategy, focusing on companies that are fundamentally strong but trading below their intrinsic value.

The fund mirrors the BSE 500 Enhanced Value 50 Index, which includes 50 companies selected from the BSE 500 universe based on earnings-to-price, book-to-price, and sales-to-price ratios. These value parameters are designed to identify stocks that may be temporarily undervalued but possess strong financial fundamentals.

According to the company, the fund follows a systematic and rule-based investment

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