When Mountain Dew recently teased a new flavor hitting shelves early next year, it did so with a sense of conviction: “Releasing nationwide but will sell out in Utah immediately.”

The new flavor capitalizes on a growing trend that has roots in Utah: dirty soda .

Dirty Mountain Dew Cream Soda Dew mixes the “citrus kick of Mountain Dew with a smooth cream flavor twist,” per USA Today . The drink will also have a zero sugar option.

“As a brand that has always embraced culture, Dirty Mountain Dew takes the dirty soda trend to a whole new level,” said Mark Kirkham, PepsiCo’s chief marketing officer of beverages in the U.S., in a statement to USA Today .

The drink is expected to be a permanent addition to the Mountain Dew lineup.

Utah’s love of dirty soda

Although the new flavor is

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