By Leo Marchandon

(Reuters) -French media group Banijay posted a 10% rise in nine-month profits on Thursday, driven by its betting division as it prepares to close a major acquisition that will double its gaming business.

The company, which produces TV shows including “Big Brother” and owns betting platform Betclic reported earnings before interest, taxes, depreciation, and amortization (EBITDA) of 597 million euros ($696.22 million) for the first nine months of 2025, while revenue rose 4% to 3.22 billion euros.

While Banijay Gaming accounts for only about one-third of group revenue, it contributes roughly half of profitability, highlighting the lucrative nature of the betting business compared to content production.

Gaming EBITDA rose 12.9% to 301 million euros with a margin of 26.6%,

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