Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest Korean skincare products . If you didn't know, Korea is responsible for a good portion of all the skin staples we have in America today. Sheet masks, the whole idea of "glass skin," essences, snail mucin—heck, even niacinamide was a mainstay in Korean serums first. All of this is precisely why, on my last trip to South Korea, I asked one question: What Korean skincare trends should we be expecting stateside next?

FWIW, we're only going to see more K-beauty in 2026, says Sarah Chung Park , a Korean beauty industry veteran who’s brought nearly 100 different K-Beauty brands to the U.S. Ulta and Sephora are bringing on new Korean brands constantly, and Olive Young (t

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