ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future.

In October, the unsteady ground that always seems beneath the agency sector shook even more, and the big holdcos in particular are making moves to deal with the anticipated power shifts.

As Omnicom’s blockbuster acquisition of IPG nears its close , Dentsu continues to shop its international arm and Havas and Horizon Media have teamed up for scale.

October was also the second month with Cindy Rose at the helm of WPP.

See Full Page