Domino’s Pizza is leveraging the most popular TikTok trend of 2025 — “67.”

The two-numbers-turned-word started trending in June and since then has increased more than sixfold, and the surge shows no signs of stopping, according to Dictionary.com .

Domino’s is capitalizing on the trend by offering a large, one-topping pizza for $6.70, the pizza chain announced on social media . The same kind of pizza ordered online Thursday cost more than $18 without the deal.

“‘Six seeeven!’ — it’s a phrase that has captivated kids, perplexed parents and frustrated teachers across the country. What does it mean? Apparently nothing, but Domino’s is here to change that!,” the pizza chain said in a statement to MassLive. “We’re bringing some pizza, levity and value to the trend that is taking Gen Z and

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