Varvara “Bobby” Diakonenkova has been crowned the winner of Supima’s 2025 Design Competition.

On Wednesday night, the Tempe, Ariz.-based nonprofit hosted its latest competition at Lavan Studios in New York City. The event marked the debut of a new format merging the annual Supima Design Competition (SDC) and Supima Design Lab (SDL).

Varvara “Bobby” Diakonenkova

“Consolidating our annual programming formats into the SDL allows us to celebrate emerging creativity on a global scale and to include many designers who are showing in New York for the very first time,” said Buxton Midyette, vice president of marketing and promotions at Supima. “While our roots remain in supporting the next generation of American design talent, we’re now bringing them into a larger conversation alongside int

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