Ralph Lauren Christmas has swept social media this year. TikTok and Pinterest are full of advice on how to get the chic holiday style, especially on a budget.

The look is all about plaid and rich colors like deep red, green and navy paired with fireplace-lit libraries. It looks like longtime holiday ad campaigns from the designer. Saturated in Christmas . Rich.

The term has been around for decades and gets an annual bump in Google search results every year, according to data going back to 2004. In 2025, there has been an astronomical surge in interest. (Mississippi especially loves it.)

"This search trajectory suggests the trend has moved beyond niche interest into mainstream holiday planning behavior," said Chase Varga, Director of Marketing at ListenFirst in an analysis of the

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