This holiday season, shoppers face a new challenge. Theyre being flooded with ads created by artificial intelligence where, if you buy that item, you never really know what youre going to get.

Maggie McGaugh buys them on purpose. Its the idea behind her viral segment, I Knew These Were Fake, But I Bought Them Anyways, where she orders products she thinks might be misleadingly advertised. McGaughs reviews have attracted millions of followers.

People just really responded to it because either, one, theyve been scammed by it in the past, or two, theyve seen it and been curious whats going to happen if you actually order it, McGaugh said.

Before she buys, McGaugh checks for clues a seller might not be the real deal.

I need to check the actual website. So, if you Google, you know, 'Is this

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