A small-scale Christmas advert from Yorkshire musician Sam Clegg has captured the nation’s attention, leaving viewers “crying buckets”.

Inspired by John Lewis ’ iconic festive campaigns, the three-minute video, which Clegg says cost just £400 to produce, has already garnered nearly 400,000 views online.

The advert, set to Clegg’s own holiday ballad Angel on the Tree, charts the story of a couple across decades, from the 1970s to their twilight years.

It opens with a young pair taking polaroid photographs of each other to hang on their Christmas tree, and follows them dancing together in front of a fireplace, full of promise and hope. Then, in a gutting turn, the story fast-forwards 50 years. The woman’s husband has died, and we see her visiting his grave.

In a hauntingly poetic mom

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