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British broadcaster ITV said on Friday it was in talks with pay-TV company Sky, owned by Comcast , over a potential sale of its media and entertainment (M&E) unit for 1.6 billion pounds ($2.15 billion) including debt.

ITV's M&E division, which includes its free-to-air channels and its ITVX streaming platform, is dependent on advertising, and the group has been hit hard by weakness in the ad market.

The group, whose shares are trading around the levels they were 13 years ago, said on Thursday its ad revenue would be 9% lower in the last quarter of the year.

The potential sale was first reported by Bloomberg, and ITV, which has a market capitalization of 2.53 billion pounds, called the d

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