OTT Deals Are Now a Necessity, Says Suresh Babu

Welcoming Netflix’s decision to set up a base in Hyderabad, he feels it reflects the entertainment major’s growing interest in stories with universal appeal

xWith titles like OG, Hit 3, Kingdom, Thandel, and the courtroom drama Court in its recent Telugu lineup, Netflix is clearly strengthening its connection with the South. The streamer’s move to open a sprawling 41,000 sq. ft. office in Hyderabad marks a major step in that direction — and veteran producer D Suresh Babu believes it signals a new phase in the cinema-OTT partnership.

“It’s great that such a world-renowned platform is setting up its base here, and we truly welcome them,” he says, adding that the collaboration between Telugu cinema and streaming giants has become essential.

“Without OTT deals, many Telugu films would strug