NBC News’ Today was America’s most-watched morning news program for the final week of October. Today snapped ABC News’ Good Morning America’s four-week streak as the top show in total viewers.

Today managed to top GMA courtesy of 49,000 additional total viewers. This is Today’s fourth win in total viewers in the last seven weeks.

Meanwhile, GMA was the only morning show to lose viewers in one of the measured categories, declining in the advertiser-coveted Adults 25-54 demo.

NOTE: Good Morning America was retitled on Friday (10/31/25) to GMA-ABC. This retitled telecast is excluded from the weekly and season averages. ABC’s weekly averages are based on four days (Monday-Thursday).

According to national live+same-day big data plus program ratings from Nielsen, GMA averaged 2.771 million t

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