How Top Brands Turn Local Connection Into National Reach

This post was created in partnership with the Atlanta Journal-Constitution

Key takeaways

When going digital, staying true to the brand that loyal customers have come to love is integral.

Activations need to be hyper-relevant and personalized to a brand’s audience.

Even a national brand can find a way to connect with consumers on a more specific, localized level.

From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth channel. They are scaling brand impact by fostering trust, culture, and collaboration at the regional level.

During an ADWEEK House Brandweek 2025 Group Chat co-hosted with the Atlanta Journal-Constitution (AJC), a panel of industry leaders explored how local relevance can build national reach an