Adweek
This post was created in partnership with SmartCommerce
Key takeaways
The marketing funnel has evolved thanks to omnichannel shopping, social media, and personalization.
Consumers have more control over their role in the marketing funnel.
Rather than trying to reach every consumer, brands should focus on personalizing their marketing message and targeting consumers at the right moment in the funnel.
In this omnichannel era, marketing has been thrown for a loop. Customers may still need multiple touchpoints to move from awareness to conversion, but the path is not necessarily direct. Brands are navigating these shifts and rewriting their playbooks. Staying on top of the trends helps brands understand the funnel’s changing nature, messaging, personalization, and data to lead consumers t
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