Six Flags loses $1.2 billion, gains Travis Kelce investment

Six Flags Entertainment Corporation, which owns and operates Cedar Point, lost $1.2 billion in the third quarter of 2025.

While net revenues were virtually unchanged since the previous year, costs and expenses more than doubled, rising from $1.08 billion to $2.42 billion. The loss also reflects a $1.5 billion noncash impairment charge on goodwill and other intangibles. In-park visitor spending slumped by 4 percent to $59.08.

“Our efforts to stimulate demand did not achieve the desired returns and our decision to shift to more advertising spend earlier in the year in an effort to drive consumer awareness further impacted third quarter results, particularly at our underperforming parks,” said Richard Zimmerman, the president and CEO of the company.

The company also disclosed that an inve