Holiday advertising remains one of the industry’s most talked-about stages. This season, many marketers are turning to familiar characters and well-worn narratives, with a few surprises along the way.

There are multiple Santas (including a modern one who goes on a date), celebrity cameos, the return of the AI-generated Coke truck, and even a cranberry-loving demon in the mix. Whether it’s retailers bringing back TikTok-famous personas or a beverage brand defying Christmas traditions, these campaigns are designed to cut through in a crowded seasonal marketplace.

Below, we highlight notable ads from Gap, Target, Walmart, Coca-Cola, and others shaping the holiday conversation this year.

Gap | “Give Your Gift” by Invisible Dynamics

Gap brought back its holiday choir from last year. This ti

See Full Page