Leda Chang has been named senior vice president of global brand and audience for Warner Music Group’s global catalog division, a newly created role aimed at accelerating the company’s artist-focused marketing strategy. Reporting to global catalog president Kevin Gore, Chang will lead efforts to deepen fan engagement and unlock new growth opportunities for WMG’s iconic catalog.

Based in Los Angeles, she’ll play a key role in shaping a long-term, “always on” approach to legacy building and audience development.

Chang brings over 20 years of experience in digital and social marketing, having held senior roles at major media and music companies including Paramount, Universal Music Group and Edelman Digital. Most recently, she served as vp of social brand strategy at Peacock, where she led ca

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