Key Takeaways

Pavone’s “light bulb moment” led to a side hustle: selling convertible heel-to-flat shoes.

She founded Pashion Footwear in 2016, using money from startup competitions to launch.

Pashion’s been profitable since 2023 and saw its first $1 million net revenue month in September 2025.

This Side Hustle Spotlight Q&A features Haley Pavone, 29, of San Luis Obispo, California. Pavone was a junior in college and working part-time as a Starbucks barista when she started the side hustle that would become her full-time business, Pashion Footwear , which sells convertible heel-to-flat shoes. Responses have been edited for length and clarity.

Image Credit: Courtesy of Pashion Footwear. Haley Pavone.

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