Diamonds may be a girl’s best friend, but for Akshie Jhaveri, they’re even better when they’re grown, not mined. With her nearly 5-year-old jewelry label, Grown Brilliance, the Mumbai-born, New York-based entrepreneur is redefining what the future of lab-grown gems within modern luxury looks like.

The founder and CEO, who comes from generations of jewelers, believes that when it comes to the process of creating the final product, there is “no difference” between natural and lab-grown diamonds.

“It has the same amount of care, it has the same amount of detail to it,” she told Retail Brew. “The only difference being the raw material. Millennials are smarter than that…I don’t think they care about natural versus lab, as long as they get the look they want.”

A lab will do ya: But while th

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