PROVO, Utah — BYU fans may be geared up to beat Texas Tech on the field this weekend in a momentous clash between conference rivals, but when it comes to heart, the Cougars have already come out winners.

The BYU community has stepped up, coming to the aid of a family in Lubbock, Texas, home of Texas Tech, who is dealing with a devastating car accident.

“This is reflective of a bigger BYU priority, of developing service,” said school spokesperson Tyler Stahle. "Even ahead of a big rivalry football game this weekend. There’s more that brings us together than what separates us.”

In the days leading up to the big game, the talk hasn't been about what could happen on the field but what's happening off.

Ivan Ortiz is the official barber for the Texas Tech football program, and last month, he

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