Key Takeaways

Our decisions are increasingly shaped by machine-generated information that’s divorced from reality.

Founders often fall into two traps: algorithmic authority bias (assuming a recommendation from AI or a search engine is correct) and synthetic confirmation bias (chatbots reinforcing what you already believe).

Founders should verify data sources, triangulate the truth and run a sanity-check simulation to avoid automating their way into bad decisions.

I recently worked with a founder who said his marketing was “completely automated.” AI wrote the copy, scheduled the posts and optimized the budget. He was thrilled until his “successful” campaign drove zero qualified leads.

Sound familiar? Here’s what happened: He used SEO tools to find trending keywords, then fed them into

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