Meta earns billions of dollars every year from running online advertising for scams and banned goods across Facebook , Instagram and other platforms, new documents have revealed.

The tech giant internally projected late last year that it would earn about 10 per cent of its overall annual revenue – or $16 billion – through fraudulent e-commerce and investment schemes, illegal online casinos, and the sale of banned medical products, Reuters reported.

The cache of previously unreported internal documents also showed that the social-media giant for at least three years failed to identify and stop an avalanche of ads that exposed Facebook, Instagram and WhatsApp’s billions of users to scams and illegal products.

On average, one December 2024 document notes, the company shows its platfor

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