For years, Royal Challengers Bengaluru (RCB) has been more than just a cricket team. It has been a marketing masterstroke - a banner that waved their flagship brand across Indian households, cricket fields, and social media timelines, all in a market where alcohol advertising is, quite literally, off-limits.

So when Diageo India, through United Spirits Ltd , announced that it is reviewing strategic options for its ownership in RCB, the move made financial sense on paper. A look at the names and profiles of potential buyers and a likely $1.5-2 Bn deal size has D-Street excited too.

But as they do in cricket, should there be another look at this? A DRS (Decision-Review-System) perhaps?

The Logic On Paper:

To be fair, there is a very strong case for it. RCB is not core to Diageo’s prima

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