No way forward. After a decade of uninterrupted growth, the luxury fashion sector has hit a wall. Global sector revenue was estimated at €364 billion in 2024, compared to €369 billion in 2023, showing the limits of a business model based on constant price increases.

In the face of this slowdown, luxury labels need to rethink their strategies to maintain their appeal, and their margins too, according to a study by Lectra based on figures from its Retviews data analysis solution.

Market in midst of strategic redefinition

Price increases, often hard to justify, in luxury products, have been stemmed by economic stagnation and dwindling consumer purchasing power. This paradigm change is forcing luxury labels to reconsider their strategies. “The current luxury market slowdown is a turning p

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